Want Your Wallet Returned, Carry a Baby Picture

Would you return a wallet if you found it on the street?

Last year psychologists planted 240 wallets on the streets of Edinburgh and nearly half of the wallets were posted back. However, there’s a catch…

The scientists planted one of four photos in the wallet showing either a cute puppy, a smiling baby, a happy family or an elderly couple. Some wallets didn’t have a photo at all and others had charity papers inside.

And the results:

• 9 out of 10 people returned that wallet with the baby picture

• With no picture, only 1 in 7 were sent back

Lesson of the day: if you want to increase the chances of your wallet being returned if lost, find the most adorable baby picture you can find and place it in clear view. [timesonline.co.uk]

Reader's Comments

1. 

   I’m too neurotic when it comes to my posessions. I never lost any cellphone/wallet because I’m almost OCD regarding them.
2. Fábio on 27 Jul 2009 7:36 pm