I know this is old news, but my new friend Mickey at WiiNintendo.net sent me the below footage of me playing EA SPORTS Active (along with Kathryn Peck, EA SPORTS Community Manager) at the Season Opener in San Francisco.
The below footage really gives you a behind the scenes look at how these events operate. There are stations set up around the venue (in this case Gordon Biersch) that unveil each new game EA SPORTS is coming out with in the upcoming year. EA SPORTS reps (in most cases the producer of each game) demo the product and answer any questions the media may have.
Check it out: